Effective Real Estate Marketing Strategies

Copyright © 2005, Lanard Perry



Congratulations! It's official. You're finally a

licensed real estate agent. So, what do you do now?



Newly licensed real estate agents all over the country

face the same dilemma; life after real estate agent

licensing exams.



Truth is there are more real estate agents than you can

shake a stick at, but only a few fully embrace the

opportunity to distinguish themselves from the others.



Simply being licensed is no longer enough and there are

no guaranteed shortcuts to success. Still, there are

scores of companies guaranteeing success if you buy

their products.



Well, save your money because there are no guarantees;

only hard, focused work coupled with products that'll

enhance your success, which begins and ends with 2

simple things;



1. getting prospects, and

2. converting them to paying customers



Getting Prospects



Getting prospects is easier said than done and only when

you have some you will you have an opportunity to blend

your knowledge, charm and personality to close them.



But the key remains getting them. How do you do that?



Having a real estate listing system is one good way and

should be every newly licensed real estate agent's top

priority; veteran agents, too if they never had one.



Although you can find real estate listing systems a

dime a dozen there is nothing that helps you achieve

the level of real estate marketing and sales "success"

you want quite like a proven one, whether they're

complicated ones at outrageous prices, or simple ones

at reasonable cost.



Generally, the more complicated and cumbersome the

systems are the more expensive they are. They aren't

necessarily better because, just costlier.



Find out more about a good, inexpensive one at



http://www.farmingexpiredlistings.com



The type of system you chose can be as simple as

mailing pre- written real estate marketing letters to

owners of expired listings, some of which are extremely

effective.



Prices range from under $9 - 10 to over $4,000.00;

several can be found for less than $50.00.



But as you grow in experience and ability incorporating

call in 800 number lead generating systems and websites

are almost a must if you want be competitive and ensure

your success.



Let's face it - real estate agents need listings and

the more they have the more money they're likely to

make through their real estate marketing efforts. On

the other hand agents who can't get listings don't last

in the profession too long.



Real estate listing systems help agents get listings.

They can help new agents get off to good starts and

recharge the careers of veteran agents who have been

around for awhile.



Also, with a good system, expired listings, fsbo's and

whatever it might be, newly licensed real estate agents

can gain significant marketing exposure in months,

rather than years.



Signs with your name on them dotted throughout your

community will give you instant credibility and

generate more listings. Everybody likes doing business

with successful real estate agents, which you'll be

thought of as when you have lots of listings.



Another nice thing about farming expired listings is

that the sellers are typically Realtor friendly, eager

to sell their properties and willing do what it takes

to get them sold.



So, if you don' have one, get one. And don't worry if

you can't afford the most expensive one. Just get the

one the seems best suited to you that you can afford

now. You can always upgrade and add to it as time goes

by.



Good luck and happy listings!



Lanard Perry is the author of Farming Expired Listings

- Your Personal Guide To Success; an Ebook Real Estate

Listing System that shows Realtors how to average 1 or

more listings a week. Get a FREE Sample

Chapter at http://www.farmingexpiredlistings.com