Money Making Real Estate Marketing Ideas

Copyright © 2005, Lanard Perry



Real estate marketing is a lot simpler than most Realtors

make it out to be. Some equate expensive products and

services with quality.



However, effective real estate marketing does not have to be

expensive, complicated, or sophisticated. Sometimes, plain,

simple, direct and to the point makes lasting impressions

that result in increased business opportunities and more

income.



One of the most effective real estate marketing ideas

involves Expired Listings. If you're newly licensed, new to

a community or simply looking for a way to increase your

business you should aggressively pursue them.



Expired Listings are plentiful and always easy to find. All

you have to do is look at your daily MLS updates.



If you make them a staple of your real estate marketing

efforts by pursuing them consistently you should be able

develop a steady stream of prospects and a solid income

within 3 - 6 months, depending on your local market

conditions.



Still, getting them is easier said than done. However, a

good real estate listing system can help set you apart from

other Realtors in a relatively short period of time.



Visit http://www.farmingexpiredlistings.com if you need one.



Below are some additional real estate marketing ideas.



1. Bumper stickers. Are you advertising yourself via bumper

stickers, yet? If not you're missing out on a simple, cost

effective marketing strategy.



So, here's the deal. It's very simple. Have some bumper

stickers printed with your web site address and other

business information on it.



Ask your church, sorority, fraternity and/or other groups

you belong to to support you by placing them on their cars.

Many will be happy to help out, especially since it won't

cost them anything to be supportive.



Also, make enough for family, friends and clients who are

happy with your services and willing to share how great they

think you are.



2. T - Shirts & Jackets. Real estate marketing via T -

shirts and jackets is not a new or novel idea, but how many

Realtors do you see advertising via this medium. Did you say

"none?" That's what I thought.



So, have some t-shirts and jackets made with your web site

address and other business information on them. You, your

family and friends can wear them almost anywhere. Market

your business year round for a one time cost. When it's too

cold for t-shirts wear the jacket.



3. Baseball Caps. Here's another great way to get a lot of

free advertising.



Have some baseball caps made with your web site address and

other real estate business information on them. Heck, you

might as well spend a few more bucks and outfit your child's

baseball team with them. It makes for great publicity and is

also a nice thing to do for kids!



Ask the parents for "quid pro quo" by asking them to place

your bumper stickers on their cars.



4. Envelopes, Stationary & Business Cards. These are the

mainstay of any real estate marketing campaign, and a must

for your marketing campaigns.



Make sure your web site address and other business

information is printed on all of your stationary, envelopes

and business cards. Leave a few wherever you go. Give them

out like candy, as they are doing nobody any good in your

pockets.



5. Magnetic Signs. Automobile signs are the "meat and

potatoes" of real estate marketing of most serious agents.

If you don't already have some get some. No,not the generic

ones that your Broker has laying around, but signs with your

name, web site address and other business information on

them.



Place them on your car doors or roof. Take them off and

reattach them in different spots from time to time to avoid

fading your paint job.



6. Flyers. Print flyers with your web site address and other

business information on them. Keep some with you at all

times and hang on bulletin boards or simply lying around to

be picked up. It's a great, inexpensive real estate

marketing idea that reaches a lot of people fast.



Print out a few hundred at a time and pay your kids to place

them on car windshields in grocery store and shopping center

parking lots on Saturday mornings.



7. Articles. Another real estate marketing idea is to write

articles. Writing articles is a great way to demonstrate

your expertise as a real estate professional while plugging

your real estate business. It's also an inexpensive way to

increase your website ranking.



These real estate marketing ideas, anchored by a good real

estate marketing listing system, can help supercharge your

business and help you achieve the success you deserve.



So, the sooner you adopt these strategies the sooner you'll

be able begin reaping the benefits of them.



Lanard Perry is the author of "Farming Expired Listings - A

Guide To Your Personal Success." Get a FREE Sample Chapter

at http://www.farmingexpiredlistings.com