The Best Way To Get Real Estate Listings

Published: 07th August 2005
Views: N/A

Copyright Lanard Perry

The Real Estate Industry is HUGE and is a golden opportunity

for real estate agents. National average home sales exceed

$200,000.00 and real estate commissions are big and


No wonder so many people are getting licensed as real estate

agents. And why not? You can make a lot of money selling

real estate. But being licensed is only the first step, as

more and more people are getting licensed to cash in on the


The Second Step. The most successful real estate agents have

lots of listings. Although getting them is easier said than

done, you can do it if you have a good real estate listing


With listings you triple your chances of earning commissions

and bonuses. When the listings sell you'll be paid a listing

fee, a sales fee, or both. Conversely, if you don't have

listings you'll only get paid when you sell a property.

A system that some work to near perfection focuses on

Expired Real Estate Listings, which are a great source of

leads. You don't have to spend a lot of time or money

prospecting for them, as they're always just a couple of

keystrokes away.

Go ahead, let's try it right now! Log onto your Multiple

Listing System service, print out an update report and wah,

lah! In seconds you'll have a complete update of all the

expired listings for any time frame you want.

The MLS update report will provide you with just about

everything you need to know to relist expired real estate

listings. You can get the seller's name, mailing address,

property address, phone number, type of property, current

asking price, price reductions during the listing period,

how much the taxes are and anything else that you even think

you might want to know about these properties.

Unlike fsbos, cold calls and other lead generating systems,

owners of expired listings are almost always warm,

responsive prospects. Also, they are typically still Realtor

friendly and are already sold on the idea of doing business

with a real estate agent - again.

But wait a second. Although expired real estate listings are

easy to find you still need to know what to do to get them.

Converting Expired Listings to New Ones Converting expired

listings to current listings is like most other things. You

have to have the right tools and skill set to get the job

done, or else you end up wasting lots of valuable time and

money. In this instance it could cost you tens of

thousands of dollars in lost commissions.

Owners of expired listings are as close to a captive

audience as you're going to get in real estate. Many still

want to sell their properties and may be tired of being

stuck. Stuck with bad tenants, double mortgages, property

taxes they'd hoped to avoid having to pay.

Sure, some change their minds and decide not to sell. But

many are still primed to relist again and are waiting for

the right Realtor with the right approach. That can be you

as easily as anybody else. But you have to come prepared,

or don't come at all.

With so much at stake and so much money to earn do yourself

a favor and get yourself a real estate listing system. Even

as you read this agents with systems are getting listings.

What's that phrase again? He who hesitates _____!

Without a system of some kind you might be yet another

person who tried and failed. But with one you can become an

impact player and making a good living doing what you want

to do.

Remember, owners of expired listings have a problem that you

can help resolve. But in order to get their business you must

come with your "A" game.

If you don't have a real estate listing system you should get

one. The few dollars you spend now will be returned a

thousand times over and may prove to be one of the best

investments you ever made.

Lanard Perry is the author of "Farming Expired Listings," a

Real Estate Listing Guide that shows Realtors how to average

1 or more listings a week. Get a FREE Sample Chapter at

Report this article Ask About This Article

More to Explore